The entire US apparel market, in athletic goods, is valued at approximately $68 billion. Of that total, sales in fitness wear have now reached nearly one third of the entire apparel market, making this segment the most dynamic for opportunity growth, and “the” market segment to watch over the coming years.
As the market for performance gear and accessories addresses the needs of an increasing number of people interested in health and fitness, you’ll find the Sweats brand leading the charge with innovative products.